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Book review ‒ “Ethics and Neuromarketing: Implications for Market Research and Business Practice”
Silviu Gabriel Szentesi
Academic Journal Academic Journal | Amfiteatru Economic, Vol 19, Iss 46, Pp 918-928 (2017) Por favor, identifíquese para ver más datos
Conceiving efficient marketing research tools, able to generate accurate and real data... más
Book review ‒ “Ethics and Neuromarketing: Implications for Market Research and Business Practice”
Amfiteatru Economic, Vol 19, Iss 46, Pp 918-928 (2017)
Conceiving efficient marketing research tools, able to generate accurate and real data helps to prove scientifically the decision making in marketing. Starting from this practical need in market research, in the contemporary informational society, new ways of action and advancement appear due to the development of marketing, as well as the progress of information technology and the human brain scanning and magnetic resonance imaging techniques. In 2013, in the European Union, a flagship project began to support the development of researches concerning the carrying out of a human-type brain entitled: Human Brain Project, as part of Horizon 2020 FET (HBP, 2017). This project will allow the researchers to develop their knowledge in the field of neurosciences and their understanding in the human brain working.

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Book review - neuromarketing - Springer - Business - HF5001-6182 - Economics as a science - HB71-74

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El Juego de Hollywood : The movie business book / editado por Jason E. Squire
MAT. IMPRESO | 2006
Disponible en CC.DOCUM-COMUNIC (S791.43(73)JUE 2006)
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Book Review: International Business Operations
Ilya Bolotov
Academic Journal Academic Journal | Central European Business Review, Vol 6, Iss 4, Pp 62-63 (2017) Por favor, identifíquese para ver más datos
Book Review: International Business Operations más
Book Review: International Business Operations
Central European Business Review, Vol 6, Iss 4, Pp 62-63 (2017)
Book Review: International Business Operations

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Business - HF5001-6182

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Business administration and finance: student's book : grado superior / David Walker y Juan Manuel Rubio Santana
MAT. IMPRESO | 2013
No disponible en B.CENTRAL CÁCERES (VENCE 20-02-19)
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B.CENTRAL CÁCERES S8.11'24WALbus 2013 VENCE 20-02-19 PR EXTERIOR

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Book review of: Metaheuristics for Business Analytics. A Decision Modeling Approach by Abraham Duarte, Manuel Laguna,and Rafael Martí
Dragana Makajić-Nikolić
Academic Journal Academic Journal | Management, Vol 22, Iss 3, Pp 88-89 (2017) Por favor, identifíquese para ver más datos
Book review of: Metaheuristics for Business Analytics. A Decision Modeling Approach by... más
Book review of: Metaheuristics for Business Analytics. A Decision Modeling Approach by Abraham Duarte, Manuel Laguna,and Rafael Martí
Management, Vol 22, Iss 3, Pp 88-89 (2017)
Book review of: Metaheuristics for Business Analytics. A Decision Modeling Approach by Abraham Duarte, Manuel Laguna,and Rafael Martí. Springer International Publishing, Series: EURO Advanced Tutorials on Operational Research, 2018, 136 pp. Hardcover ISBN: 978-3-319-68117-7, eBook ISBN: 978-3-319-68119-1

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Business - HF5001-6182

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“Learning from real life and not books”: A gamified approach to Business English task design in transatlantic telecollaboration
Ana Sevilla-Pavón;Julia Haba-Osca
Academic Journal Academic Journal | Ibérica, Vol 33, Pp 235-260 (2017) Por favor, identifíquese para ver más datos
This paper deals with task design in the context of a telecollaboration project which ... más
“Learning from real life and not books”: A gamified approach to Business English task design in transatlantic telecollaboration
Ibérica, Vol 33, Pp 235-260 (2017)
This paper deals with task design in the context of a telecollaboration project which was carried out in a Business English course among students from Spain and the United States. The goal was to provide students with opportunities to develop linguistic, intercultural and digital competences by interacting and collaborating online with native speakers of the target language. A task-based approach was adopted and enriched by gamification, the different tasks being designed with a view towards engaging students intrinsically in the learning process. This was achieved by means of the adoption of gamification strategies and techniques such as the use of points, performance graphs, quests, avatars, a reward system, peer assessment and the use of social media. Via technological immersion, students from both sides of the Atlantic Ocean were required to work together online to complete different tasks while exchanging peer feedback and assessment. The paper analyses and discusses participants’ views and perceptions about the gamified telecollaboration exchange. The quantitative and qualitative data were gathered by means of a pre- and a post-treatment questionnaires. Results indicate that students found this way of learning beneficial in terms of the development of different skills and competences (namely linguistic, digital and intercultural) and motivation.

Subject terms:

telecollaboration - gamification - task design - Business English - Language and Literature - Philology. Linguistics - P1-1091

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Business Focus : elementary teacher's book / John Hughes
MAT. IMPRESO | 2005
Disponible en C.U. PLASENCIA (S811.111HUGbus 2005)
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Business Focus : elementary student's book / David Grant, John Hughes, Robert McLarty
MAT. IMPRESO | 2005
Disponible en C.U. PLASENCIA (S811.111(076)GRAbus 2005) y 1 más
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C.U. PLASENCIA S811.111(076)GRAbus 2005 DISPONIBLE PR.USO FRECUEN
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C.U. PLASENCIA S811.111(076)GRAbus 2005 DISPONIBLE PR.USO FRECUEN
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Schumpeter, Joseph Alois, 1939, Business Cycles: A Theoretical, Historical, and Statistical Analysis of the Capitalist Process, New York and London, McGraw – Hill Book Company Inc
Alin Croitoru
Academic Journal Academic Journal | Journal of Comparative Research in Anthropology and Sociology, Vol 8, Iss 1, Pp 67-80 (2017) Por favor, identifíquese para ver más datos
Joseph Schumpeter’s economic thought is indissolubly linked to the study of entreprene... más
Schumpeter, Joseph Alois, 1939, Business Cycles: A Theoretical, Historical, and Statistical Analysis of the Capitalist Process, New York and London, McGraw – Hill Book Company Inc
Journal of Comparative Research in Anthropology and Sociology, Vol 8, Iss 1, Pp 67-80 (2017)
Joseph Schumpeter’s economic thought is indissolubly linked to the study of entrepreneurship and innovation. In Business Cycles, the book planned to be ‘the crown of his work’, Schumpeter carefully crafted a theoretical framework in which both concepts are presented as the main engines of the cyclical economic evolution. This paper aims to offer a different view on this complex combination of economic theory, historical and statistical applied analyses which are today largely forgotten. Schumpeter’s theories of entrepreneurship and innovation are discussed within the general framework of his main intellectual legacy. Re-reading Schumpeter’s Business Cycles in the light of its scholarly reception, this study pays a special attention to some of the key reviews that critically addressed this book. The novelty of our approach lies in revealing the systematic emphasis placed upon the elements introduced by Schumpeter’s Business Cycles to his theories of innovation and entrepreneurship

Subject terms:

Entrepreneurship - innovation - Schumpeter - creative destruction - Anthropology - GN1-890 - Sociology (General) - HM401-1281

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Book Review. Current Issues in Corporate Social Responsibility. An International Consideration
Paolo D’Anselmi
Academic Journal Academic Journal | Amfiteatru Economic, Vol 20, Iss 49, Pp 820-826 (2018) Por favor, identifíquese para ver más datos
Corporate Social Responsibility (CSR) is a field of managerial practice and academic ... más
Book Review. Current Issues in Corporate Social Responsibility. An International Consideration
Amfiteatru Economic, Vol 20, Iss 49, Pp 820-826 (2018)
Corporate Social Responsibility (CSR) is a field of managerial practice and academic research that has been flourishing notwithstanding the financial crisis that started in 2007. Maybe even the crisis contributed to the dissemination of practices and public sensitivity about transparency and non-financial reporting, which are constitutive elements of CSR. Many doubts about its own nature, that loomed about in the first years 2000 have been dispelled (we all remember the sceptical Economist’s special survey of 2005). The public has become aware of the various facets of corporate behavior. Such awareness has given momentum to CSR and it has even surpassed the initial impulse given by institutions such as the United Nations Global Compact and its ten principles on responsible behavior for international companies. Also, CSR managers within companies have been surpassed and CSR has become a subject for top management to think about. However, the field is still very much debated and a lot of scholarship is spent in analysing what CSR exactly is and how are companies abiding by it. Within this framework a new book has just come out that is of interest: “Current Issues in Corporate Social Responsibility: An International Consideration”. The book is a collection of articles edited by Samuel O. Idowu, Catalina Sitnikov, Dalia Simion and Claudiu G. Bocean. In order for us to present the specific contribution of this book, let us first review the specific content of it

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Book review - Business - HF5001-6182 - Economics as a science - HB71-74

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New international business English : communication skills in English for business purposes : teacher's book / Leo Jones , Richard Alexander
MAT. IMPRESO | 2005
Disponible en B.CENTRAL BADAJOZ (S81.1'27JONnew 2005)
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THE ROLE OF TRUST AS A MEDIATION BETWEEN THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE TO INTEREST TO BUY E-BOOK
Rr. Fradiani Eka Yudiarti;Astrid Puspaningrum
Academic Journal Academic Journal | Jurnal Aplikasi Manajemen, Vol 16, Iss 3 (2018) Por favor, identifíquese para ver más datos
The purpose of this study is to know and explain whether the benefits and ease of usin... más
THE ROLE OF TRUST AS A MEDIATION BETWEEN THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE TO INTEREST TO BUY E-BOOK
Jurnal Aplikasi Manajemen, Vol 16, Iss 3 (2018)
The purpose of this study is to know and explain whether the benefits and ease of using e-books affect the interest in buying e-books. This research is intended to explain and analyze whether the trust mediated the effect of perceived usefulness and perceived ease of use on the intention to buy e-books. This study examines the interest of buying ebooks. By adopting the TAM model, this study proposed trust as a mediator of perceived usefulness and perceived ease of use influence on intention to buy an e-book. The hypotheses were tested statistically using the SEM-PLS model. The results of this study indicate that perceived usefulness has no significant effect on the intention to buy an e-book, Perceived ease of use has a significant effect to the intention to buy e-books, and trusts have been significantly mediated the effect of perceived usefulness and perceived ease of use on the intention to buy an e-book.

Subject terms:

TAM - Perceived usefulness (PU) - Perceived ease of use (PEOU) - Trust - Intention to buy an e-book - Management. Industrial management - HD28-70 - Business - HF5001-6182

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Business explorer 3 : Teacher's Book / Gareth Knight, Mark O'Neil
MAT. IMPRESO | 2004.
Disponible en C.U. PLASENCIA (S811.111(076)KNIbus 2004)
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Business explorer 3 : Student's Book / Gareth Knight, Mark O'Neil
MAT. IMPRESO | 2004.
Disponible en C.U. PLASENCIA (S811.111(076)KNIbus 2004)
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Business explorer 3 : Student's Book Audio CD / Gareth Knight, Mark O'Neil
DISQUET/CD-ROM | 2004.
Disponible en C.U. PLASENCIA (S811.111KNIbus 2004)
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C.U. PLASENCIA S811.111KNIbus 2004 DISPONIBLE PR EXTERIOR

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Business explorer 2 : Student's Book / Gareth Knight, Mark O'Neil
MAT. IMPRESO | 2002.
Disponible en C.U. PLASENCIA (S811.111(076)KNIbus 2002)
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C.U. PLASENCIA S811.111(076)KNIbus 2002 DISPONIBLE PR EXTERIOR

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Business explorer 2 : Teacher's Book / Gareth Knight, James Hunter
MAT. IMPRESO | 2002.
Disponible en C.U. PLASENCIA (S811.111(076)KNIbus 2002)
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C.U. PLASENCIA S811.111(076)KNIbus 2002 DISPONIBLE PR EXTERIOR

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