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El Juego de Hollywood : The movie business book / editado por Jason E. Squire
mediaName MAT. IMPRESO | 2006
Disponible en CC.DOCUM-COMUNIC (S791.43(73)JUE 2006)
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Book review ‒ “Ethics and Neuromarketing: Implications for Market Research and Business Practice”
Silviu Gabriel Szentesi
Academic Journal Academic Journal | Amfiteatru Economic, Vol 19, Iss 46, Pp 918-928 (2017) Por favor, identifíquese para ver más datos
Conceiving efficient marketing research tools, able to generate accurate and real data... más
Book review ‒ “Ethics and Neuromarketing: Implications for Market Research and Business Practice”
Amfiteatru Economic, Vol 19, Iss 46, Pp 918-928 (2017)
Conceiving efficient marketing research tools, able to generate accurate and real data helps to prove scientifically the decision making in marketing. Starting from this practical need in market research, in the contemporary informational society, new ways of action and advancement appear due to the development of marketing, as well as the progress of information technology and the human brain scanning and magnetic resonance imaging techniques. In 2013, in the European Union, a flagship project began to support the development of researches concerning the carrying out of a human-type brain entitled: Human Brain Project, as part of Horizon 2020 FET (HBP, 2017). This project will allow the researchers to develop their knowledge in the field of neurosciences and their understanding in the human brain working.

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Book review - neuromarketing - Springer - Business - Economics as a science

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Directory of Open Access Journals

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Business administration and finance: student's book : grado superior / David Walker y Juan Manuel Rubio Santana
mediaName MAT. IMPRESO | 2013
No disponible en B.CENTRAL CCERES (VENCE 20-08-18)
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“Learning from real life and not books”: A gamified approach to Business English task design in transatlantic telecollaboration
Ana Sevilla-Pavón;Julia Haba-Osca
Academic Journal Academic Journal | Ibérica, Vol 33, Pp 235-260 (2017) Por favor, identifíquese para ver más datos
This paper deals with task design in the context of a telecollaboration project which ... más
“Learning from real life and not books”: A gamified approach to Business English task design in transatlantic telecollaboration
Ibérica, Vol 33, Pp 235-260 (2017)
This paper deals with task design in the context of a telecollaboration project which was carried out in a Business English course among students from Spain and the United States. The goal was to provide students with opportunities to develop linguistic, intercultural and digital competences by interacting and collaborating online with native speakers of the target language. A task-based approach was adopted and enriched by gamification, the different tasks being designed with a view towards engaging students intrinsically in the learning process. This was achieved by means of the adoption of gamification strategies and techniques such as the use of points, performance graphs, quests, avatars, a reward system, peer assessment and the use of social media. Via technological immersion, students from both sides of the Atlantic Ocean were required to work together online to complete different tasks while exchanging peer feedback and assessment. The paper analyses and discusses participants’ views and perceptions about the gamified telecollaboration exchange. The quantitative and qualitative data were gathered by means of a pre- and a post-treatment questionnaires. Results indicate that students found this way of learning beneficial in terms of the development of different skills and competences (namely linguistic, digital and intercultural) and motivation.

Subject terms:

telecollaboration - gamification - task design - Business English - Language and Literature - Philology. Linguistics

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Book Review: International Business Operations
Ilya Bolotov
Academic Journal Academic Journal | Central European Business Review, Vol 6, Iss 4, Pp 62-63 (2017) Por favor, identifíquese para ver más datos
Book Review: International Business Oper... más
Book Review: International Business Operations
Central European Business Review, Vol 6, Iss 4, Pp 62-63 (2017)
Book Review: International Business Operations

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Business

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Business Focus : elementary teacher's book / John Hughes
mediaName MAT. IMPRESO | 2005
Disponible en C.U. PLASENCIA (S811.111HUGbus 2005)
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Business Focus : elementary student's book / David Grant, John Hughes, Robert McLarty
mediaName MAT. IMPRESO | 2005
Disponible en C.U. PLASENCIA (S811.111(076)GRAbus 2005) y 1 más
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Schumpeter, Joseph Alois, 1939, Business Cycles: A Theoretical, Historical, and Statistical Analysis of the Capitalist Process, New York and London, McGraw – Hill Book Company Inc
Alin Croitoru
Academic Journal Academic Journal | Journal of Comparative Research in Anthropology and Sociology, Vol 8, Iss 1, Pp 67-80 (2017) Por favor, identifíquese para ver más datos
Joseph Schumpeter’s economic thought is indissolubly linked to the study of entreprene... más
Schumpeter, Joseph Alois, 1939, Business Cycles: A Theoretical, Historical, and Statistical Analysis of the Capitalist Process, New York and London, McGraw – Hill Book Company Inc
Journal of Comparative Research in Anthropology and Sociology, Vol 8, Iss 1, Pp 67-80 (2017)
Joseph Schumpeter’s economic thought is indissolubly linked to the study of entrepreneurship and innovation. In Business Cycles, the book planned to be ‘the crown of his work’, Schumpeter carefully crafted a theoretical framework in which both concepts are presented as the main engines of the cyclical economic evolution. This paper aims to offer a different view on this complex combination of economic theory, historical and statistical applied analyses which are today largely forgotten. Schumpeter’s theories of entrepreneurship and innovation are discussed within the general framework of his main intellectual legacy. Re-reading Schumpeter’s Business Cycles in the light of its scholarly reception, this study pays a special attention to some of the key reviews that critically addressed this book. The novelty of our approach lies in revealing the systematic emphasis placed upon the elements introduced by Schumpeter’s Business Cycles to his theories of innovation and entrepreneurship

Subject terms:

Entrepreneurship - nnovation - Schumpeter - creative destruction - Anthropology - Sociology (General)

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Book review of: Metaheuristics for Business Analytics. A Decision Modeling Approach by Abraham Duarte, Manuel Laguna,and Rafael Martí
Dragana Makajić-Nikolić
Academic Journal Academic Journal | Management, Vol 22, Iss 3, Pp 88-89 (2017) Por favor, identifíquese para ver más datos
Book review of: Metaheuristics for Business más
Book review of: Metaheuristics for Business Analytics. A Decision Modeling Approach by Abraham Duarte, Manuel Laguna,and Rafael Martí
Management, Vol 22, Iss 3, Pp 88-89 (2017)
Book review of: Metaheuristics for Business Analytics. A Decision Modeling Approach by Abraham Duarte, Manuel Laguna,and Rafael Martí. Springer International Publishing, Series: EURO Advanced Tutorials on Operational Research, 2018, 136 pp. Hardcover ISBN: 978-3-319-68117-7, eBook ISBN: 978-3-319-68119-1

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Business

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New international business English : communication skills in English for business purposes : teacher's book / Leo Jones , Richard Alexander
mediaName MAT. IMPRESO | 2005
Disponible en B.CENTRAL BADAJOZ (S81.1'27JONnew 2005)
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The Better Business Book.
Sheets, Brenda Hayden
Academic Journal Academic Journal | Business Education Innovation Journal; Dec2017, Vol. 9 Issue 2, p189-192, 4p Por favor, identifíquese para ver más datos
The book titled The Better Business más
The Better Business Book.
Business Education Innovation Journal; Dec2017, Vol. 9 Issue 2, p189-192, 4p
The book titled The Better Business Book: Volume 1--100 People, 100 Stories, 100 Business Lessons To Live By consists of narratives by numerous authors who provided advice and shared lessons they learned in their business lives. There are several positive features of The Better Business Book. First, the reader has the advantage of receiving quality advice, not from only one author, but from many. The advice and lessons are instrumental in sharpening one's view on how to be successful in multiple lines of businesses, including entrepreneurship, marketing, sales, and management. A second attraction is a reader has the choice of reading the book from cover-tocover or selecting specific chapters that apply to his need or interest. Another strength is the book can serve as an excellent supplement for college business students, granting them the opportunity to build onto their talent as future business leaders. The book is also a benefit to a professor of business who may choose to use one or more of the book's chapters in the classroom as an innovative means of launching a lecture topic or class activity. [ABSTRACT FROM AUTHOR]

Subject terms:

BUSINESS education - COLLEGE students - EFFECTIVE teaching - EDUCATIONAL quality standards - CURRICULUM planning

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Complementary Index

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Business explorer 3 : Teacher's Book / Gareth Knight, Mark O'Neil
mediaName MAT. IMPRESO | 2004.
Disponible en C.U. PLASENCIA (S811.111(076)KNIbus 2004)
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Business explorer 3 : Student's Book / Gareth Knight, Mark O'Neil
mediaName MAT. IMPRESO | 2004.
Disponible en C.U. PLASENCIA (S811.111(076)KNIbus 2004)
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Business explorer 3 : Student's Book Audio CD / Gareth Knight, Mark O'Neil
mediaName DISQUET/CD-ROM | 2004.
Disponible en C.U. PLASENCIA (S811.111KNIbus 2004)
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Business explorer 2 : Student's Book / Gareth Knight, Mark O'Neil
mediaName MAT. IMPRESO | 2002.
Disponible en C.U. PLASENCIA (S811.111(076)KNIbus 2002)
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Business explorer 2 : Teacher's Book / Gareth Knight, James Hunter
mediaName MAT. IMPRESO | 2002.
Disponible en C.U. PLASENCIA (S811.111(076)KNIbus 2002)
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